A woman in a red jumpsuit stands smiling against a blue weathered wall with cracked paint, on a sunlit stone-paved walkway.

Hi, I’m Abbe.

As a small business owner, you have more courage and grit than the average person. You pour your life into going against the grain and building something that’s not guaranteed to succeed, and that’s pretty damn impressive.

After working with and talking to hundreds of small business owners, I’ve learned that marketing is usually one of your biggest pain points. You know you have to do it, but you don’t know where to start. You’d rather be working on your passion and craft than promoting it. And as a small business owner myself, I understand the unique challenges you face and just how hard you work.

That’s why I want to use my 10+ years of brand strategy and marketing campaign experience to help.

As your marketing partner, I want to equip you with tools and strategies that will:

  • Help you share your story

  • Connect with the hearts’ of your customers

  • Generate long-term revenue

My experience

10+ Years professional marketing experience across a variety of industries

  • Artisan Retail

  • Dairy & Agriculture

  • Financial Services

  • Non-Profit

  • Healthcare

  • Software & Tech

First-hand experience as a small business owner

As founder, owner and operator of an artisan candle company called Black Pearl Candles, I understand what it takes to build a business from the ground up while having to figure it out on your own every step of the way.

Through my strategic marketing initiatives, Black Pearl Candles hit five-figure sales within three months of inception.

Highly educated at world-class business schools

Graduate:
MBA, Marquette University, 2023
Focus on Consumer Behavior and Data Analysis from

Undergraduate:
BBA - Marketing, University of Wisconsin-Madison, 2013
President of MKT, the university’s largest Marketing Student Organization