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Brand Look & Feel Worksheet

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Fill out this sheet to document the standards that will describe your brand’s look and feel (your brand guidelines).

In order to be memorable and recognizable, you want to maintain consistency of colors, fonts and style across your content and promotional assets, and having these guidelines in place will help you to do so.

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Fill out this sheet to document the standards that will describe your brand’s look and feel (your brand guidelines).

In order to be memorable and recognizable, you want to maintain consistency of colors, fonts and style across your content and promotional assets, and having these guidelines in place will help you to do so.

Fill out this sheet to document the standards that will describe your brand’s look and feel (your brand guidelines).

In order to be memorable and recognizable, you want to maintain consistency of colors, fonts and style across your content and promotional assets, and having these guidelines in place will help you to do so.